The Trend Trap: Is Chasing What’s Hot Costing You What Matters?

Hi, I'm Hira — a technology leader, product marketer, writer, and entrepreneur with over 11 years of experience building and marketing tech products.

Currently, I lead product marketing at WrangleWorks, a SaaS platform that automates data work.

I've also founded and led two companies: CaterpillHERs and Koi.work. This newsletter helps me stay connected with the incredible network I've built over the years.

Thank you to 2,300+ of you who read this!

More about me here and here.

In Episode 58, here's what's on the agenda:

💡 Insights: Not every viral moment is worth the hype.

📰 Key Takeaway: Marketing isn’t about chasing attention, it’s about earning it.

Marketing trends are like shiny objects.

Tempting, everywhere, and constantly shifting.

We’re told that hopping on the latest viral challenge, format, or platform is the key to staying relevant.

And while trends can create visibility, chasing every single one is a fast track to brand dilution, wasted resources, and a confused audience.

I’ve seen this happen firsthand.

Brands pour time, energy, and budget into the latest social media craze, only to see engagement fizzle out as soon as the next trend rolls in.

Meanwhile, the brands that focus on consistency and authenticity, build lasting relationships, not just fleeting impressions.