In Episode 32, here's what's on the agenda:

💡 Insight: Social Proof builds trust.

📰 Unpopular Opinion: Clinging to a basic CV alone is a recipe for missed opportunities.

🧰 Expert Interview: The Best LinkedIn Growth Strategy for 2024 - Izzy Prior

✨Food For Thought: 5 Simple Ways to Future-Proof Your CV

Insights:

As a founder, I recognize that in the competitive landscape, my company's success relies not just on its offerings but on the trust and confidence built through Social Proof.

Positive reviews, client testimonials, and successful case studies become the compelling stories that set my brand apart.

As a freelancer, my Social Proof is my portfolio of success.

Each project testimonial, recommendation, and client success story becomes a testament to my skills and reliability, forming the bedrock of my professional reputation.

For a coach, Social Proof is the gauge of my impact.

Client testimonials, success stories, and positive feedback become the tangible results that attract new clients and solidify my position as a trusted guide.

Basically, whether I'm building a company, thriving as a freelancer, or coaching others to success, I understand that Social Proof is my winning strategy.

Unpopular Opinion

Clinging to a basic CV alone is a recipe for missed opportunities

It’’s 2024, and relying solely on a basic CV isn't enough.

It's not just about saying you're good at your job - it's others shouting it for you.

Whether job hunting or selling a product, positive reviews and happy customers build trust, making you stand out.

Even freelancers benefit – client success stories become their trust currency.

When someone else says you're awesome, it carries more weight than if you said it yourself.

It's like a friend recommending a movie – you're more likely to watch it.

Social Proof builds trust.

Employers and clients in 2024 see others had a good experience with you, making them more likely to pick you.

As Richard Branson said, "Your brand name is only as good as your reputation."

Social Proof is what builds that reputation, louder than just a regular resume.

It's not just about what you say. It's about what others say, making a real difference in standing out in your professional journey.

Expert Interview

The Best LinkedIn Growth Strategy for 2024 - Izzy Prior

Izzy Prior, the visionary behind Spark Social and an expert in LinkedIn growth, delves into strategies for positioning yourself to draw in opportunities.

She emphasizes that your CV is just one piece of the puzzle, the LinkedIn landscape has evolved, and Izzy unveils how to turn it into your distinct advantage.

Discover the potential of growing your LinkedIn personal brand and tune in to explore how you can leverage social proof to magnetize opportunities.

Food For Thought:

5 Simple Ways to Future-Proof Your CV

1. Think about aesthetics Use tasteful fonts, colors, and layouts to make your CV visually appealing.

2. Add a professional summary Start your CV with a snappy professional summary that acts as your elevator pitch. Then tailor the summary for each position, emphasizing the most relevant accomplishments.

3. Update your buzzwords and delete irrelevant info Keep your CV fresh by incorporating current industry jargon. Weed out unnecessary information, focusing on what's most relevant for the role.

4. Add specialized skills Highlight the latest tools, programs, and software relevant to your profession. Showcase niche skills to stand out as a more desirable candidate.

5. Link out to your online presence Connect your CV to your online presence. Ensure your LinkedIn is professional and mirrors your CV. Include links to your website, blog, or other published works to give recruiters a deeper understanding of your skills before interviews.

Closing Thoughts: 

Don't underestimate the value of Social Proof in 2024.

Psychologist Robert Cialdini coined the term in 1984, emphasizing its power in influencing decisions, and now it's even more crucial.

Social Proof, with online endorsements and testimonials, is your key to standing out and grabbing opportunities in this dynamic era.

It's time to go beyond the basics and let your authentic, proven track record shine.

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That's it for this week's edition.

We'll be back in your inbox next week with more curated content on the future of work.

Best regards,

Hira Saeed

CEO koi.work

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