My ‘three’ cents on Influencer marketing in 2025

Hi, I'm Hira — a technology leader, product marketer, writer, and entrepreneur with over 11 years of experience building and marketing tech products.

Currently, I lead marketing at WrangleWorks, a SaaS platform that automates data work.

I've also founded and led two companies: CaterpillHERs and Koi.work. This newsletter helps me stay connected with the incredible network I've built over the years.

Thank you to 2,300+ of you who read this!

More about me here and here.

In Episode 50, here's what's on the agenda:

💡 Insights: The New Rules of Influence

✨Future Focus: Influencer Marketing Myths and Trends That Will Shape 2025

📰 Key Takeaway: The Future is Personal, Authentic, and Data-Driven