In Episode 28, here's what's on the agenda:

💡 Insight: What Is H2H Marketing?

📰 Unpopular Opinion: Some Brands Take “Friendliness” Too Far

🧰 Expert Interview: Is Remote Work Better Than Being in the Office? It's Complicated | Mark Mortensen | TED

✨Food For Thought: How to Adopt a H2H Marketing Strategy?

Insights:

H2H Marketing is basically about going back to the roots – human connections.

It’s is all about building authentic relationships, understanding emotions, and tailoring your marketing to connect on a personal level.

Why does it matter, you ask?

Well, in this tech-driven era, injecting that human touch into your marketing is important for fostering growth and making genuine connections.

H2H Marketing reminds us that, regardless of the business model, at the end of the day, you're dealing with real people.

Your customers are more that stats, they are individuals with their own stories and needs.

They want to feel valued, not just seen as another sale.

They're on the lookout for experiences that hit home personally, and naturally, they're drawn to brands that sprinkle a bit of that human touch.

Unpopular Opinion

Some Brands Take “Friendliness” Too Far

Sometimes brands try so hard to be friendly and relatable through Human-to-Human (H2H) marketing that they forget about keeping it professional.

Sure, being friendly is great, but going overboard can make a brand look too casual or even untrustworthy.

I've seen it happen – when brands get too chummy, they risk losing the credibility that's so important for building trust with customers.

People still expect a bit of formality, especially in certain industries.

To avoid this mess, brands need to remember where they are and what their audience expects.

Being real is awesome, but it shouldn't mean throwing professionalism out the window.

Good communication, sticking to industry standards, and keeping a consistent brand image – these things matter.

A bit of strategy and thoughtfulness can help brands find that sweet spot where they're relatable without sacrificing professionalism.

It's a balancing act, and when done right, it's the key to rocking H2H marketing without losing your brand's respect and trust

Expert Interview:

2024 Marketing Predictions: What Customers REALLY Want Right Now

Navigating the ever-changing landscape of marketing can be dauting, leaving you uncertain about where to channel your efforts.

In this video, Alex dives into the data, scrutinizes reports, and shares insights from her own marketing experiments to uncover what's truly impactful today.

Learn the secrets of connecting with your audience through the power of storytelling and empathy.

Food For Thought:

How to Adopt a H2H Marketing Strategy?

Adopting a Human-to-Human (H2H) marketing strategy is all about understanding your customers on a personal level.

It involves slipping into their shoes, acknowledging their needs, and creating genuine connections.

Here are 7 ways you can adopt a H2H marketing strategy?

• Speak to customers like friends, keeping it casual and authentic.

• Showcase your team to add a personal touch and build connection.

• Be sincere, transparent, and set realistic expectations for trust.

• Personalize interactions, using names and targeted communication.

• Leverage storytelling to create a genuine connection and inspire action.

• Encourage user-generated content for credibility and engagement.

• Foster two-way communication, listening to and engaging with your audience.

Closing Thoughts: 

As I reflect on the concept of Human-to-Human (H2H) marketing, it's crystal clear that this isn't just a trend. It's a core principle of marketing.

In the digital era, where automation often takes the spotlight, H2H marketing brings us back to the basics.

Whether you're targeting businesses or directly engaging with consumers, infusing a more human touch can do wonders.

It's about fostering trust, understanding, and forging lasting connections with your audience.

So, to sum it up, H2H marketing isn't just a strategy in my book. It's a philosophy.

It aligns perfectly with our innate human desire for authentic connections and trust.

Cheers to marketing that feels human!

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That's it for this week's edition.

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Best regards,

Hira Saeed

CEO koi.work