Build your community before you launch

In Episode 41, here's what's on the agenda:

💡 Insight: The hidden advantage of pre-launch community-building

📰 Unpopular Opinion: Build your community before perfecting your product.

🧰 Learn From The Expert: Niall Cleaver - CEO & Founder of Cupsly.

✨Food For Thought: 4 easy ways to build your community before launching.

Insights:

Imagine, you've worked hard on your product or service and designed an easy-to-use website.

As the launch date gets closer, you might feel overwhelmed.

But, making your vision a reality is often more about what you do before the launch than what happens after you go live.

From my own experience, creating a supportive community early on can make a huge difference.

Experts say that getting potential customers and supporters involved before you launch can give you useful feedback, create excitement, and build anticipation.

This way, you're not launching to an empty room but to a group of people already excited about your offering.

It helps you start strong from day one.

Unpopular Opinion

Focus on building your community before perfecting your product.

Building your community before perfecting your product is crucial because it involves customers right from the start.

Engaging them early gathers feedback that shapes your creation, making it more relevant and exciting.

When your community feels part of the process, they become loyal and invested in your brand.

They act like advisors, helping refine your product based on real experiences and needs.

This collaboration not only strengthens your product but also sets the stage for a successful launch that exceeds expectations.

Starting with an invested audience gives you a head start on launch day and lays a strong foundation for growth.

Learn From The Expert

Niall Cleaver - CEO & Founder of Cupsly.

Niall Cleaver, a 23-year-old entrepreneur, is the dynamic founder of Cupsly, a luxury reusable coffee cup brand.

In 2022, from his parents' spare room, Niall founded Cupsly. This venture has allowed him to develop his skills and grow as an individual.

From the beginning, Niall has been documenting his journey, engaging a dedicated and enthusiastic community eagerly anticipating his product launch.

He has learned crucial lessons in entrepreneurship, leadership, and problem-solving, mastering finance management, team-building, and product creation.

Niall shares not only his milestones but also his setbacks, mistakes, and obstacles.

By doing so, he creates an experience his potential customers can relate to and feel a part of. This transparency has built an active, obsessed community eagerly awaiting Cupsly's launch,

Follow his journey here.

Food For Thought:

4 Expert Tips to Build Your Community Before Launching

1. Develop a Community Plan:

   • Begin planning to grow an engaged community.

   • Attend events and join relevant forums.

   • Establish clear community rules for a respectful environment.

2. Choose the Right Platforms:

   • Use social media platforms that fit your audience.

   • Set up Facebook groups or subreddits for interaction.

3. Create a Shared Purpose:

   • Ensure your product addresses a real need.

   • Use storytelling to build emotional bonds.

   • Tailor communication to show you value your community.

4. Build an Email List:

   • Gather addresses through sign-ups and exclusive offers.

   • Organize your list and send personalized, regular updates.

Closing Thoughts: 

Startups that hit it big always have a loyal fan base cheering them on.

That’s why building a community before you launch is a must.

From solid planning to giving your community something to get excited about, your prelaunch efforts can be even more important than what happens after you go live.

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That's it for this week's edition.

We'll be back in your inbox next week with more curated content on the future of work.

Best regards,

Mahum Hamza

Marketing Executive koi.work