In Episode 23 , here's what's on the agenda:

💡 Insight: When done right, a brand works for you..

📰 Unpopular Opinion: Building a brand is more important than your product

🧰 Expert Interview: How to build a brand, not just a business ft. Chris Do

✨Food For Thought: 10 Reasons why branding is crucial for businesses

Insights:

Starting a business used to seem impossible, but now everyone's ditching their 9-5 gigs to jump on the entrepreneur train—thanks, Internet!

Being your own boss sounds cool, but It's not all beach vibes and easy money.

It's a ton of hard work—hours and hours on sales, content, and all the other stuff.

Is it worth it? Well, depends on what you're building.

If you're just in it for the cash and to escape the corporate grind, that might not last.

Your business could tank if your thing becomes old news or faces too much competition.

For real impact, your business needs to be more than a money machine.

It needs a vibe, values, and a story that gets people moving.

And yeah, an awesome product helps.

Sure, you might get lucky without a brand, but let's be honest, that's rare.

Most small businesses don't make it past 5 years.

A killer brand works for you.

It tells your story, keeps people hooked, and lets you make moves in your business without losing your peeps.

With a strong brand, you're not just about the money.

Did you know 94% of people would recommend a brand they're emotionally into?

So, ask yourself, what's your story?

What do you stand for?

Every bit of time and energy you put in goes beyond profit.

It's about loyalty, credibility, connection, and making a real impact.

It’s about building a legacy.

Are you building a business or a legacy? Share your thoughts and tag us on social media

Unpopular Opinion

Building a brand is more imprtant than your product.

Having a top-notch product is awesome, right?

But it's not the only thing that makes a business rock.

Some companies get too caught up thinking only about how great their product is.

They think the product is the superhero saving the day.

But guess what? It's not the only hero in town.

See, when companies focus only on the product, they miss out on a bunch of other things that matter.

Sure, the product matters, but what about the whole experience of buying it?

How easy was it?

Did it show up on time?

Was it a pleasant experience?

And you know what else matters? The vibe of the brand and what principles and values does your brand embody?

It's not just about what's in the box, it's about how you feel about the brand.

Do you trust it? Does it feel right?

Sometimes it's not about all the technical stuff your product can do.

It's about how people connect with the brand.

Maybe they love what your brand stands for or how it fits into their life.

Expert Interview:

How To Build A Brand, Not Just A Business ft. Chris Do

In this episode of The Dept., Omar engages in a compelling conversation with Chris Do, a distinguished figure in the realm of branding.

The insights shared by Chris go beyond theoretical concepts; they are immediately applicable strategies that can elevate your business or personal brand.

Whether you're aiming to establish a robust online presence or seeking a strategic overhaul of your brand, the knowledge imparted in this episode serves as a catalyst for transformative change.

Don't miss out on this episode if you're ready to elevate your brand strategy and invite others to align with your vision!

Food For Thought:

10 Reasons why branding is crucial for businesses

1. Sets you apart, fostering originality.

2. Simplifies the buying journey, influencing decisions irrespective of price.

3. Fosters pride, contributing to a positive workplace culture.

4. Strong brands naturally spark conversations, reducing marketing efforts.

5. Good branding over time builds trust, overcoming negative reviews.

6. Brands like Apple have devoted fan bases, creating protective communities.

7. Strong brands enable charging premium prices for products or services.

8. A recognizable logo with a strong brand ensures lasting recognition.

9. Brands with clear messages connect emotionally, gaining a unique edge.

10. Strong brands adapt to stay relevant and successful in a changing market.

Closing Thoughts: 

Branding is often misunderstood because people tend to narrow it down to its visual elements, like logos and design.

Many still think of branding solely in terms of a company's name, logo, packaging, and overall look. However, over time, the concept of branding has evolved significantly.

Despite these advancements, some people, including experienced marketers, still hold onto the outdated view that branding is only about the visuals.

Branding is more than just how things look, it's about the entire experience and story of a brand.

It encompasses everything from the way a product looks to the emotions it evokes, the values it stands for, and the overall impression it leaves on customers.

So, while visuals are a crucial part, they're just the tip of the iceberg when it comes to the broader, more comprehensive world of branding..

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That's it for this week's edition.

We'll be back in your inbox next week with more curated content on the future of work.

Best regards,

Hira Saeed

CEO Koi.wo